An outstanding example of appeal to humor and eXtreme we can find in
numerous commercials of an American brand of chips "Doritos". Company
is one of the most popular and well selling at the food market. In some cases
it is a part of having fun party or football time with a bowl of
"Doritos" and nacho cheese. I have to agree that these chips do
really taste delicious, which makes them one of the most expensive goods in a
snack section of a local supermarket and really popular around the world. But
the big role in such success played by the smart advertising campaign. First of
all these cheese and ranch flavored chips got a really bright and appealing
pack without a lack of blazing colors. Logo of Doritos creates association of
something impulsive and colorful - probably the same words you can use
to describe commercials you see on TV and the taste of the product.
Doritos -
"The loudest taste on earth"
An outstanding example of appeal to humor and eXtreme we can find in
numerous commercials of an American brand of chips "Doritos". Company
is one of the most popular and well selling at the food market. In some cases
it is a part of having fun party or football time with a bowl of
"Doritos" and nacho cheese. I have to agree that these chips do
really taste delicious, which makes them one of the most expensive goods in a
snack section of a local supermarket and really popular around the world. But
the big role in such success played by the smart advertising campaign. First of
all these cheese and ranch flavored chips got a really bright and appealing
pack without a lack of blazing colors. Logo of Doritos creates association of
something impulsive and colorful - probably the same words you can use
to describe commercials you see on TV and the taste of the product.
So I would like to talk a little bit about the newest commercial of this
awesome chips brand which is made with usual for them "coolness"
and humor. In this commercial, which as I think is created for audience of
teenagers and young adults (14-35), you can find anything you need for not
serious, dynamic and considerably simple video. This commercial would certainly
grab attention of middle-high because it got: appealing to coolness voicing,
big wheeled Chevy El-Camino, explosions, trampoline, school-buses, destruction
of property, fireworks and of course extra large Jacked Doritos Chips which are 40% bigger and thicker that
regular ones! "Doritos" team is keeping creating simple and funny
advertisements which are just in time for party or some other event and which
makes their company one of the leaders on the snack market.
Doritos -
"The loudest taste on earth"
References:
References:
April 22, 2012 URL
<http://newspaper.li/static/87a0529385a2642e176c20b50e29733f.png>
No comments:
Post a Comment