Sunday, 22 April 2012

Advertising Around Us - Introduction

Our everyday live is always in touch with advertising. Especially if you study, work and live in a big city. You can see ads out of your window, in the street, in the public transport and at home. For the last decades advertising became inseparable part of our life. Baby watching a cartoon on the TV does not even realize where the cartoon part or commercial is. The baby hears multiple times "Freshen-up with 7-Up", and then repeats part of the phrase in front of the parents. Next day when the mother talks to her friend she tells her how smart her kid is learning so fast. Her friend memorizes the 7-Up story, even if it is memorized unconsciously, and then buys her kid 7-Up. Maybe this happens rarely but that is the main goal of advertising - to spread the information about product in any way and make people buy it. Nowadays it is the one of the most developing branches of Media and Marketing. That is why decided to dedicate this blog to history and facts about advertising.


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