The summer comes closer and everyday walking under a
hot sun people start to pay more attention to sparkly, ice-cold drinks sold
everywhere. Everyone prefers different types of drinks which are whole plenty
on the market. Most of the beverages are sold during late spring and summer
seasons when during parties or trips in hot weather people have to buy and
consume water involuntary to get more energy and fluid. Beverage market has a
long history and is considered as one of the most profitable. The greatest
product of it is a legendary Coca-Cola which was created in 1886 by John
Pemberton in Atlanta, Virginia. Originally Coke was created as medicine at the
drug-store, and then transformed to the “French Non-Alcoholic Coca Wine”. Then
it was bought by a great businessman Asa Griggs Candler who due to his
marketing and business skills promoted Coke to its level as we can see it now. Throughout
of its history Coke Company used many ways of advertising to attract as many consumers
as possible. It started with the first drawing ads in Virginia in 1894.
During
the 20th century vintage advertisings were really popular and
nowadays many people try to reproduce or collect them. The unique shape of a
Coca-Cola bottle appeared in most of the ads with its sparkly content. Artists
and designers did and do a great job of creating such an ads, so people seeing they
had to go and buy the product. In this case we can see happy, smiling people
holding or drinking from a bottle of a really colorful and mouthwatering beverage.
Coke advertisements with its persuading slogans such as “Drink Coca-Cola”, “There’s
nothing like a Coke” or “Meet me near Soda fountain” do really make person to
buy Coke. But why Coke? Some people say that the component of cocaine used in
the beginning of Coca-Cola creation still added to nowadays beverage, some say
that it just became such a symbol in history and society that we just can’t
really choose something else. Coke Company did a good job investing money to Olympic
Games, Social funds and Sport Activities. It created such an important social
appeal which now also widely used in its advertising and making us to choose
Coke over the Pepsi or Kofola.
References:
April 25, 2012 URL <http://www.xdarek.cz/images/clanky/kamion%20coca%20cola.jpg>
April 25, 2012 URL <http://edge.ebaumsworld.com/picture/SGT4EVA/coke-bottle-evolution.jpg>
April 26, 2012 URL <http://www.thecoca-colacompany.com/heritage/ourheritage.html>
